Friday, October 23, 2009

Lamar Odom Launches “Rich Soil” Fashion Line

Fake married couple Lamar Odom and Khloe Kardashian at the Launched of their line at Kitson in LA.

Rich Soil is a clothing line that promotes creative design, spiritual iconic imagery, and the shared idea that growth can come from virtually anywhere. Started by Lamar Odom and designer Jonathan Garcia, Rich Soil seeks to be at the forefront of new ideas. Drawing inspiration from an eclectic mix of experiences, musical taste, and personal philosophy, Rich Soil uses the t-shirt as a vehicle to promote not just a brand but a movement that represents the creative spirit of all people.

“For years I’ve been seeing my young brothers wearing Scarface T-shirts, John Gotti T-shirts, Rick James T-shirts,” Odom told ESPN Page 2’s Sam Alipour. “We don’t have any icons or idols to look up to, just rappers and professional athletes. Before us, it was pimps and drug dealers. Remember when Jay-Z wore a Che Guevara T-shirt? Nobody knew who Che was. Then Jay-Z wears it, and it’s everywhere. That’s what I’m trying to do with this. My Man [Jesus Christ] don’t get his props and he’s the biggest icon in the world.”

The idea for the line came to Odom in May after he went home to New York after the Lakers lost their series in the playoffs in 2006. He was disappointed in the condition of his neighborhood and the mindset of the people living there.

Where I’m from, you’re a square if you go to church, or if you decide to read the Koran or Bible,” Odom said. You’re not cool unless you’re standing on the corner selling drugs or smoking weed. If we can get some of their idols wearing this T-shirt, then maybe my brothers will want to talk and walk like Him.”

The fashion show held at Kitson in LA featured eight of his looks from the T- Shirt that range from $30 and up.




You can find out more about Rich Soil by logging onto

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